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SO... YOU WANT TO MAKE
A PODCAST?

Join chief audio officer Josh and the Ampel team in our audio series covering 
the most aspects of making a podcast. 

Topics include: Sonic Branding, Podcast Styles, Budgets, 
preparing to record, tips for being a host or guest.

Episode 1: What Is A Podcast?

Here's a quick rundown of the different podcast styles:

  1. FauxCast: Pretend you have a podcast and create social media clips to promote it. 

  2. ChatCast: The classic 2/3 people having a chat. Think Joe Rogan or Abbie Chatfield's "It's A Lot."

  3. StoryCast: Where the host tells you a story, often with music and sound effects. Think "Criminal Domain" or "Modern Babies."

  4. Sonic Reels: Short, entertaining, and informative audio clips. Think Instagram Reels but for Audio. 

  5. Video Podcast: A podcast with video for YouTube.

Episode 2: How Much Does A Podcast Cost? 

This episode of So You Want To Make A Podcast discusses the cost of making a podcast, which depends on the format: chat cast, story cast, or sonic reels. Prices are based on finished minutes of audio, ranging from $100 to $350 per minute. Remember to factor in marketing costs (40-50% of production budget) and consider paid ads or content promotion. High-quality audio is crucial to attract and retain listeners... if everyone's making a podcast then yours will need to sound different to get your audio-ence to listen.

Episode 3: Sonic Branding

This episode of So You Wanna Make a Podcast covers Sonic Branding, including:

  • Sonic logo vs audio logo: A sonic logo can be heard without visuals, while an audio logo just identifies the brand without saying its name.

  • Mnemonics, jingles, and brand tracks: These are all elements used in sonic branding - a mnemonics is an identifiable sound, a jingle is a sung ad, and a brand track is music identifiable for a brand. 

  • Podcast vs radio ads: Podcast ads can be host-read or host produced, while radio ads are typically louder and have more sound effects to get your attention (which can be intrusive in the intimate podcast environment).

  • Flexibility in ad formats: Ideally, ads should be flexible enough to work in both podcast and radio formats - but that means thinking podcast ad first.

Episode 4: How To Give Audio Feedback

In this episode of So You Wanna Make a Podcast, our audio engineer Carter covers how to give audio feedback, including:

  • Using the right language.

  • Audio building blocks: lows, mids, highs.

  • Language for spoken sounds.

  • Music & audio effects.

Episode 5: Tonality

In this episode of So You Wanna Make a Podcast, our audio engineer Carter covers how to give audio feedback, including:

  • An explanation of tonality.

  • Recognising the difference in tone with real world examples.

Episode 6: Feeling

In this episode of So You Wanna Make a Podcast, our audio engineer Carter covers how to give audio feedback, including:

  • Feeling.

  • Goal, audience, genre.

  • Tension & release.

Episode 7: Warming Up & In The Room

In this episode of So You Wanna Make a Podcast, our studio producer Isabel covers how to prepare yourself for a podcast recording, including:

  • Vocal warm up.

  • Centring yourself & calming the nerves.

  • Mental preparation.

  • Commanding the space.

Episode 8: Getting The Story

In this episode of So You Wanna Make a Podcast, our studio producer Isabel covers tips for being a podcast host, including:

  • Storytelling with emotion.

  • Listening & engaging with your guest.

  • Creating a connection with your guest & audience.

Episode 9: Telling Your Story

In this episode of So You Wanna Make a Podcast, our studio producer Isabel covers tips for being a podcast guest, including:

  • Providing context.

  • Giving your audience value.

  • Being concise.

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