SO... YOU WANT TO MAKE
A PODCAST?
Join chief audio officer Josh and the Ampel team in our audio series covering
the most aspects of making a podcast.
Topics include: Sonic Branding, Podcast Styles, Budgets,
preparing to record, tips for being a host or guest.
Episode 1: What Is A Podcast?
Here's a quick rundown of the different podcast styles:
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FauxCast: Pretend you have a podcast and create social media clips to promote it.
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ChatCast: The classic 2/3 people having a chat. Think Joe Rogan or Abbie Chatfield's "It's A Lot."
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StoryCast: Where the host tells you a story, often with music and sound effects. Think "Criminal Domain" or "Modern Babies."
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Sonic Reels: Short, entertaining, and informative audio clips. Think Instagram Reels but for Audio.
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Video Podcast: A podcast with video for YouTube.
Episode 2: How Much Does A Podcast Cost?
This episode of So You Want To Make A Podcast discusses the cost of making a podcast, which depends on the format: chat cast, story cast, or sonic reels. Prices are based on finished minutes of audio, ranging from $100 to $350 per minute. Remember to factor in marketing costs (40-50% of production budget) and consider paid ads or content promotion. High-quality audio is crucial to attract and retain listeners... if everyone's making a podcast then yours will need to sound different to get your audio-ence to listen.
Episode 3: Sonic Branding
This episode of So You Wanna Make a Podcast covers Sonic Branding, including:
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Sonic logo vs audio logo: A sonic logo can be heard without visuals, while an audio logo just identifies the brand without saying its name.
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Mnemonics, jingles, and brand tracks: These are all elements used in sonic branding - a mnemonics is an identifiable sound, a jingle is a sung ad, and a brand track is music identifiable for a brand.
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Podcast vs radio ads: Podcast ads can be host-read or host produced, while radio ads are typically louder and have more sound effects to get your attention (which can be intrusive in the intimate podcast environment).
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Flexibility in ad formats: Ideally, ads should be flexible enough to work in both podcast and radio formats - but that means thinking podcast ad first.
Episode 4: How To Give Audio Feedback
In this episode of So You Wanna Make a Podcast, our audio engineer Carter covers how to give audio feedback, including:
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Using the right language.
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Audio building blocks: lows, mids, highs.
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Language for spoken sounds.
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Music & audio effects.
Episode 5: Tonality
In this episode of So You Wanna Make a Podcast, our audio engineer Carter covers how to give audio feedback, including:
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An explanation of tonality.
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Recognising the difference in tone with real world examples.
Episode 6: Feeling
In this episode of So You Wanna Make a Podcast, our audio engineer Carter covers how to give audio feedback, including:
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Feeling.
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Goal, audience, genre.
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Tension & release.
Episode 7: Warming Up & In The Room
In this episode of So You Wanna Make a Podcast, our studio producer Isabel covers how to prepare yourself for a podcast recording, including:
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Vocal warm up.
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Centring yourself & calming the nerves.
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Mental preparation.
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Commanding the space.
Episode 8: Getting The Story
In this episode of So You Wanna Make a Podcast, our studio producer Isabel covers tips for being a podcast host, including:
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Storytelling with emotion.
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Listening & engaging with your guest.
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Creating a connection with your guest & audience.
Episode 9: Telling Your Story
In this episode of So You Wanna Make a Podcast, our studio producer Isabel covers tips for being a podcast guest, including:
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Providing context.
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Giving your audience value.
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Being concise.